How to link building for better website rankings
Link building is a practice in content marketing that aims to get links from other sites.
As a content marketer or SEO specialist, knowing how to run high-quality link building is a must.
The reason is, it takes a strong enough foundation to really master this link building.
Extracted from Yoast, Moz, and Backlinko, the following is a complete explanation about link building and how to keep it high quality.
Read this article to the end to know the basics!
Understanding Link Building
First of all, you need to know what link building is.
Link building is a practice in content marketing that aims to get links from other sites.
In other words, you want website A to include a link from an article or content on your own website.
In SEO, these links are known as inbound links .
This practice is carried out with the hope that your site will later have a high position in the SERP (search engine results page) and also increase domain authority .
The reason is, the more quality links that are directed to a particular page, the search engines will consider it a popular or credible article.
The quality links referred to here are those that come from websites with good domain authority and also more or less have a big theme like your site (both health sites, for example).
After that, it is likely that the page will rank higher in the SERP when compared to sites that do not have quality inbound links.
So far you understand, right?
How to link building
One of the most effective link building methods is to make sure your website is attractive enough for other sites to use.
To do so, of course you need to create high-quality content.
Here are the ways that can be followed to achieve this.
1. Determine the target market
The basic way to run quality link building is to determine your target market first.
Who might be reading your content? What do they need from the content? What kind of language appeals to them more?
Find out the answers to these series of questions so you can know the needs of your audience.
2. Create quality content and in accordance with the 'authority'
After knowing what the target market needs, it will be easier for you to create content that is more appropriate and on target.
In accordance with the authority referred to here, for example, the big theme of your website is health. If you suddenly write about taxation, it's weird, right?
Now, to optimize this business, use the principle of content design which basically puts the user first.
Provide articles as informative as possible, create a friendly appearance for users, basically everything is centered on them.
Since one of the main focuses of link building is site credibility, it is important to ensure quality content is always created.
3. Focus on finding links from credible sites
At the beginning, The Round had mentioned that search engines would prioritize links provided by credible sites with quality content.
So, it's not only your site that needs attention, but also those who link to one of your pages.
Therefore, another powerful way for link building is to contact credible sites with themes similar to yours.
Share links that they find interesting and are likely to be re-shared or even referenced in an article.
If you sell a product or service, try giving some kind of promotion so they can try it right away and then write about the product on the website.
That's the explanation about what link building is and how to make it quality.
It can be concluded that the essence of link building is to collect as many quality backlinks as possible from credible and authorized sites.
Link building, like other components of SEO and marketing in general, will continue to change.
Therefore, it is very important for you to follow the latest trends, learn more, and always improve your skills.