European Union Asks Google to Explain How Search Engines Work
The guide aims to help online entrepreneurs by creating fairer competition for all important products on search engines
The European Commission has asked internet companies such as Google and Amazon to explain more transparently how they rank a product in their search engines. This is stated in the European Union guidelines released Monday (7/12).
The guide aims to help online entrepreneurs by creating fairer competition for all important products on search engines. Europe wants internet companies to share their information with entrepreneurs to increase sales value on the platforms where they sell their services or goods.
"This guide sets the standard for transparent search algorithms and will improve economic equity on online platforms, driving innovation and the well-being of millions of Europeans," said the EU's executive vice president in charge of digital affairs, Margrethe Vestager.
The EU guidelines also say that internet companies should also disclose the main factors of the algorithms they use to rank on search engines. Including the impact on payments.
The guidelines were announced one week before the European Union released digital regulations. A step taken to contain the power of the giant technology companies.
Source: AP News